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Data Solutions
SAFFRANWERBUNG
A data-driven advertising platform optimizing ad spend and targeting for improved ROI.
Technologies
PythonTensorFlowBigQueryReactGoogle Cloud
The Challenge
The client struggled with fragmented data across different advertising channels, making it difficult to optimize their budget effectively.
The Solution
We implemented a unified data warehouse and analytics engine that ingests data from all ad platforms. Machine learning algorithms were applied to suggest budget allocations.
The Result
Clients using the platform saw an average increase of 25% in ROI within the first three months of implementation.
Successfully Delivered